People should also be looking at the lighting and shadows in the video, whether all of the elements featured in the frame are the right size, and whether the audio is synced perfectly, said Mandy Jenkins, from social news company Storyful, which specializes in verifying news content.
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Looking for artifacts, lighting, and shadow discrepancies works for today's fakes. But imagine what tomorrow will hold. AI will be able to simulate proper lighting and sound effects. Quality will be much higher. Eventually, complete 3D models will be generated.