Talking about off-page SEO is not just about links, this discussion is actually broader than that. For example, brand mentions (your site URL or brand name mentioned on other sites without using hyperlinks) are an integral aspect of off-page search signals.
Talking about off-page SEO is not just about links, this discussion is actually broader than that. For example, brand mentions (your site URL or brand name mentioned on other sites without using hyperlinks) are an integral aspect of off-page search signals.
As a smart blogger and content marketer, you usually start with on-page SEO, but don't stop there. Because for the most part, the things that matter to Google often happen outside of your website.
I most like to talk about link building strategies. Maybe, because I work for a company that provides link building services in Indonesia.
But again, it depends on your marketing goals and the time you spend doing off-page SEO will vary. Researchers from the Moz website observed that many website owners spend about 30% of their time on off-page SEO, and another 70% on on-page SEO. For other website owners, the percentage is the opposite of research conducted by the Moz site.
Off-page SEO simply tells Google what other people are thinking about your site. For example, if you have lots of quality links pointing to your page, search engines will assume that you have good content and the type of content that provides more value to users.
If not, why are people wasting time linking them? People only quote, reference and share the content they love. Even in a physical business, if your product is useful and affordable, you will get lots of word of mouth referrals from your current repeat customers.
Search engine optimization can be daunting, especially if you don't know what steps to take to rank your latest content page in Google's top 10 searches. However, if you can develop a basic understanding of on-page and off-page optimization, you will be ahead of the competition with your competitors. For this reason, this article will guide you to get to know the basics of off-page SEO, as well as the various ways to carry out this optimization strategy.
What is Off-Page SEO?
Off-page SEO refers to all the activities you and others do outside of your website to improve page search rankings.
Although many people associate off-page SEO with link building, the discussion about off-page SEO is much more than that. Many activities generate quality links from other sites for this off-page optimization.
On-page SEO occurs inside your website (internally), while off-page SEO occurs outside your website (externally). If you're writing guest posts for other blogs or leaving comments, you've promoted your site using off-page techniques.
Optimizing off-site ranking factors involves improving search engine and user perceptions of a site's popularity, relevance, trustworthiness and authority. This can be achieved through the internet (pages, sites, users, etc.) linking to or promoting your website, and effectively "guaranteeing" the quality of your content.
Meanwhile, search algorithms and search ranking factors are constantly changing so the general consensus within the SEO community is that the relevance, trust and authority that effective off-pages SEO gives a website still plays a major role in its ability to improve search rankings.
No Follow Links
The rel="nofollow" tag is one of the simplest HTML tags and is very important to understand if you want to do off-page SEO.
Nofollow links are nothing new. This method has been around for 14 years. If you care about your website's performance in search engines, you also need to know when you are allowed or not to use these nofollow links.
According to Google, these nofollow links do not pass any PageRank to the linked website. This means that nofollow links pointing to your website do not directly affect your site's position on search engine results pages. This link became known in 2005 when a man named Matt Cutts and Jason Shellen introduced a nofollow option to deal with comment spam. Nofollow links prevent black hat SEO practitioners from profiting from links planted in the comments section of high-authority sites.