Good advice all around. I had a client ask me recently why they aren't ranking for a really competitive key phrase recently. That phrase appears nowhere on their site / page so of course they would appear only on page 7. smh...
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Haha even if it does it's gonna be heard for competitive ones. You're selling seo services?
I used to. Unrealistic expectations and not implementing my suggestions and then asking why the results haven't improved were my biggest frustrations.