You have to have a certain degree of sophistication to get that.
Spare yourself from adding that kind of jibberish. I get the person and the content and think there is a place on steemit for guys like him to make a decent buck writing his type of content and engaging with his type of audience. If there are many of you who enjoy his style here on steemit who now came across him thanks to his post going to Trending then good for you/him.
But I still maintain that the Blockchain has mechanics to both upvote and downvote for a reason, and I see nothing wrong in using that ability.