It's just another way for a certain troll to milk more rewards from Steem. It looks like he makes a couple of thousand Steem each week from his accounts. Nobody seems bothered by that. I don't think anyone even reads his posts.
I have been featured too.
Yeah I was suprised not to see your name in lights there @steevc
He has a special affection for me. He's not making so much on Hive and will lose delegations over time so he can do less damage.