Hey everyone - I appreciate this platform and I love giving back. In this post I'm going to explain exactly how I started my first Shopify store 2 yrs ago and got to $1k per day within 2 weeks.
Step #1 - A Great niche, product selection, and brand.
You want to have a niche thats passionate, and your products should have healthy margins so you can afford high cost per acquisitions during testing.
I like to take popular niches like "pets" and layer them with high margin product categories. Like "Jewelry for Pet Owners"
Also - I like to pick unique products and make sure my stores theme is high quality (and different from everyone else).
Step #2 - A highly optimized store
This is important.. you want your store to optimize for conversions. This means the following:
- Quality product descriptions
- Trust & authority seals (Mcafee/Norton, CC logos, Guarantee seals)
- Quality banners, images, and logo.
- A nice theme thats minimal
- A low amount of apps - keep it simple.
- Test your page speed on GTmetrix.com
- Email marketing & abandon cart
- Urgency (not super fake - but some urgency)
Your store should look good & the products should stand out.
Step #3 - Facebook ads
I use the following ads:
- Engagement ads (To boost social proof)
- Conversion ads (Purchase event immediately)
- Retargeting (Custom audiences)
- DPA Ads (these make a lot of money)
- Lookalikes (These make even more money.)
I use 1% LLA and I use it for all custom audiences, even page views and 95% Video Views. Also FB engagement.
Testing - I run a set of 10 ads at $10 or $25 to test.
I watch the CTR and ATC.. I've said this over and over in the past. But the $10 ads don't usually get sales unless the product is HOT.
The $25 ads always get sales - if they don't get sales in 24 hours then you might consider moving on.
I let ads run until it hits the CPAs that I can't afford. I want to break even during testing.
Scaling: I scale with lookalikes. I use all my custom audiences, and I continue updating these audiences too.
I highly recommend just finding a quality product and remaining patient with it as long as it breaks even.
Make a lookalike out of the ATC's and try it for $25.
It usually works for me but its different for everyone.
Tips:
- Over-deliver & take care of your customers. Its the key to building a long term brand.
- Try to find products that are "untapped"
- Order wholesale once you find a winner
- Use more than 1 payment processor
- Leverage email marketing more. Plus have a great abandon cart series.
I hope this helps! This content was originally in a video that I made but I broke it down into text so I could post it on here.
Leave a comment below if you have questions or want to leave feedback! Thanks.
i will sart soon as i get time
You must give it a shot.
I upvoted you and followed you. In return you follow me and upvote my post to help grow each other. https://steemit.com/a/@navesumar/q-how-many-times-do-the-minute-hand-and-hour-hand-of-a-clock-make-an-angle-of-90-degree-in-a-day
is it free to start?
I wish it would. To start up smoothly, you need a minimum investment of $500.
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