Cutting the crap out of it takes some discernment. As for beating them at their game, I'm not playing their game. They are scammers. I want to build a community that is so cohesive that it becomes very dangerous to operate any kind of racket, and I mean that term very much more broadly than you might think.
By the way, Dan was very confused about that. Just prior to the release, he talked about how it needed a more closed software licence. Then when he resigned, apparently someone had forced this closed licence on him.
These are the workings of a disordered mind, torn between self loathing and narcissism. Though, I think the two things tend to go together. Like Sun Tzu says, having much makes you tend to not show off, and having little you have to make up for it in bluster. Like those hilarious lizards in australia that have those giant flappy capes that sprout from their necks, running around like a crazy leghorn chicken, and compare this to the elephant, who is gentle, but when you piss it off, you become pizza on the pavement.