Slogan Contest!

andrarchy (73)in #slogan • 8 years ago (edited)

Submit your slogan in the comments, vote on your favorites, earn Steem. In other words, let's crowdsource slogans. Feel free to start commenting now or read on for more details and helpful tips. Post one slogan per comment, as many comments as you want.

*DON'T FORGET TO UPVOTE THIS POST SO MORE PEOPLE SEE IT AND VOTE.

**VOTE FOR OTHER SLOGANS!!! Feel free to vote for yourselves first, but then look at the other slogans. People are commenting but not voting. For this to work well we need to see what slogans resonate with people and to get that you need to vote for the ones you like, even if they're not your own.

There is a similar post here where @steemrollin goes into more detail about marketing. But I want to keep this simpler and more focused.

This post is all about making the best slogans possible... TOGETHER.

Good slogans would increase traffic and adoption of Steem and Steemit. Crowdsourcing is a great way to come up with great ideas. Write down your idea for a slogan in the comments to this post and then let the crowd decide if it is any good.

Remember how they just changed the rules so that you can earn Steem through popular comments? Well here's your chance to take advantage.

Feel free to explain your reasoning behind the slogan in the comment, just make sure to only include one slogan per comment so that it's easy to keep track of precisely which slogan has the most votes.

Only one of your slogans has to be popular for you to make good Steem

Feel free to start commenting now. Continue reading to see my tips for creating persuasive slogans

There are some good ideas in @steemrollin's post, but...

Here are my tips for making even better slogans

Appeal to people's EMOTIONS. Slogans are about being persuasive, not being reasonable. First, you cannot convince people with reasoned arguments anyway. Second, you certainly can't do it in a slogan. Most of the slogans I've seen suggested involve people getting paid. There are two problems with this. First, it's a highly rational argument. If you were talking to homo economicus it would be very effective. You are not. You are talking to human beings who are moved by things like "hope," "fairness," "equality," etc. Second, it sounds like a scam. Even if you had people who had actually gotten USD from Steemit (we don't even have that) waiving it around saying how rich they had gotten, it would still sound like a scam. Perhaps framing it as "this is the money that facebook is stealing from you" would be better. When you focus on the money, people have to think in terms of "is this a scam or not?" You may be convinced that it is not a scam, but obviously they aren't. What you want them to be asking are questions like, "how much money can I make?" or, "Will I want to leave my money in Steem or cash out." At least that way they are assuming that it is not a scam and so are accepting your premise that you can make money on Steemit.
Keep it short and sweet with simple words. As @steemrollin pointed out "Make America Great Again" is perfect. "Just do it," is another classic.
Make it funny. Looking at the image posted highlights a potentially powerful strategy: mixing your slogan with popular memes. Popular memes are familiar to people and they already come with an associated emotion. The Shia Lebouf meme, for example, is already funny.
Make it rhyme
BE HONEST. People have evolved over the millennia to sniff out fraud and dishonesty. Don't try to hype-up Steem, try to explain what gets you excited about it in as few words as possible.

Modify Other Slogans

Don't be afraid to propose slogans that are variants of other people's suggestions. That's a great way to refine our ideas until we're left with a nugget of pure gold. If the original idea doesn't get many upvotes than it just wasn't very good. If a derivative post gets a lot more votes, then it was obviously much better.

A-B Testing

Finally, we should A-B test the most popular proposals to see which work best. If none of them work, we can just return to the drawing board and make new proposals based on this new information, rinse and repeat. Using this method there is no reason to think we can't create a highly effective and viral slogan for the site.

I will start the ball rolling by posting my own slogans in the comments, but don't judge ... I never said I was any good at this! :)