If a small business jumps onboard at the beginnings of SMT, how would they then implement it? Even if it's added easily on a Weordpress site, how will that incentivise readers to use them, who can invest and how will we profit from it?
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Its not necesarily a profit mechanism, but by creating a market it could be sold for steem. This can only happen if the token has a use-case other than selling, ie buying or subscribing to your product. This probably has to be exclusive with some existing demand, if they can use fiat then they might avoid using the SMT, which would fail to create the market.
OK, gotchya. Thanks :)
With pleasure!