First of all, thank you for this incredibly useful piece! I really appreciate the way you used Powerpoint slides throughout. You were right in the introduction to point out that many of us don't have the financial or technological background -- that's me. I know content and design (been making MySpace layouts my whole life, or so it feels) but the "back end" has always confused me. This makes it a lot easier to understand, and I definitely see SO much room for this in the media industry. It is so awesome knowing that I have so much to learn!!
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Thanks, glad you liked it!