We live in an era which allows us to constantly be communicated, promptly informed of the latest developments and even have our palms to our friends, acquaintances and of course, to our company. This opens the door to a new way of working, to maintain communication with everything around us, and interact; which promotes the sharing of knowledge, needs and contacts.
While many still shy, Internet users say that real life is off the screen of a device or computer with Internet access, the reality is becoming increasingly different. Now, not all couples fall in love in a bar or a park, or are sending a physical work resume to a company. Internet has revolutionized the way we live. In some more, some less, but it is surely a matter of time to finish this adaptation to the Web 2.0 environment. The emergence of social networks, inundating every aspect of our daily lives, can have great benefits for the organization, since it implies:
A New Way To Listen, To Access Information and Discover Trends: Social networks are an effective tool for measuring social thermometer, to find out what issues are most important at all times, which are the most interested people. In addition, topical and easily allows you to monitor the views of the audience in real time;
Work: People look for work in the newspaper or go to a temporary work are steps that are taken when finding a new job, but thanks to Internet, the process is simplified. Find deals according to a specific profile, know all the information and decide whether to opt for employment is feasible options when searching online job. And for that, you need just a click and a resume in a word processor. No print, no walks or call any door. In addition, the work itself undergoes another transformation: telecommuting. You do not need to work in an office, any computer can become a virtual workstation for different professions found opportunities on the Internet: writers, programmers and marketing experts, for example, they have one more area in which to develop professionally;
It Allows a More Direct and Close Customer Treatment: It means leaving an open door between the company and customers, with proximity and accessibility that implies. Social networks allow communication to flow bi-directionally instantly, thus enhancing substantially the customer confidence in the brand;
New Media Customer: Customers have embraced social networking as an extension of their daily lives; they know his qualities as an effective means of communication and no doubt when use it as a means to the company. For this reason, the customer service department is no longer what it was; the company cannot focus solely on their own channels, but must closely monitor the activity that takes place in between 2.0 and use it in your favor. Well managed, it can also entail savings in economic costs of call center;
Greater Democratization in The Company and Access To The Upper Echelons: In this connected society, everyone has a voice, which must not be taken as a threat, but as a great opportunity to strengthen the company internally. Thanks to social networks, employees have the ability to transmit, which should be allowed to go directly to any figure of the company, as well as interact with other employees and foster a sense of belonging to the organization. Another great advantage is that employees can act as the voice of the company to the outside world;
One Problem is a Collective Challenge: Web 2.0 tools especially favor large corporations, especially if you have several delegations. Social pray allow a strategic partnership, harness the potential of all members of the company quickly and effectively, even in the distance;
More Direct Communication With our Suppliers and Partners: The day to day business also involves the relationship with external agents, which is essential for the activity of our company. It is therefore necessary to strengthen this link, from a strategic point of view as well as open new horizons and make new contacts, thus improving the competitiveness of the company;
Enhanced networking: Although it is a practice that has always existed, thanks to social networks have taken on a new dimension. These new channels make possible the fluid connection between professionals physically far apart, leading to interesting projects and mutual collaboration, regardless of where they are located. This interaction with users, not always ends in love, but often ends in friendship. Make good friends on the Internet is increasingly easy, thanks to social networks, which help maintain contact once created friendship, thanks to provide instant information on what each friend;
Education: people ended those times when only studied who had time to go to college and introduce classes at set times. The online training is a reality that allows students to adapt their study time to your schedule. Access the campus at all times perform their tasks at any time and ask questions all the time, are some advantages of this type of training, source of opportunities for those who are forced to work while studying;
Health: Although medical consultations must be resolved before a doctor, allowing exploration and testing, many Internet users receive quick answers to any concerns about your health responses. It is even possible to find advice online, such as psychological service via chat, phone or video call hired from a specific website. In these cases, the cost is cheaper and also the barrier that exists in many patients unable to keep an appointment with a psychologist shyness or embarrassment is eliminated.
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