90% are just the viewers. They aren't interested in creating or building the organization, social media or otherwise in society. Many ways things are structured, result in some people having more power than others, more influence in what gets decided, or liked, or upvoted, etc. When we feel powerless to affect change, we adopt learned helplessness and don't seek to do anything about it anymore.
The way to correct the problem is to understand and raise awareness of self-knowledge to understand how we are being fooled, and are fooling ourselves. It's going to take a long time to take time to learn and let go of falsity we are attached to in society, so that things can get on a better track/direction. This is a lot of work for each individual, and that's why some people don't think it's even possible, so they don't try, and nothing will indeed change that way since learned helplessness is adopted ;)