While not every social media post is going to be a home run, it can get very frustrating for a small business marketer when their posts get little or no engagement day after day. Social media is an ongoing investment, and while it may not cost any money to post on your social channels, it most certainly takes time and resources, not to mention creativity. How can you get more people to engage with your content? Here are four easy ways to get more people to share your social media posts. Try them and see how they help improve your engagement.
Post content that will get an emotional reaction
Sometimes marketers forget that the audience they’re talking to are humans before they are customers, meaning that we sometimes forget to connect with our audience on an emotional level because we’re too busy trying to generate new business. Take a step back and think about the culture of your company and your marketing voice. Are you funny? Serious? Controversial? Educational? Are any of these translating to your social media posts? If not, they should be! Try to share content that will make your audience laugh, cry, get angry or otherwise solicit a response. Try to connect with them on an emotional level. If you do, you’ll see your engagement go up, including likes, shares, comments, etc. Stay true to your company voice, of course, but don’t be afraid to show you’re human. You’ll be surprised how well people will react!