Oh man, if this bothers you, don't go looking for dressup games on the internet.
There's clearly a very large demographic who finds dressing up dolls to be fascinating. I don't understand them, but I don't understand the people playing online slots or find-the-hidden-object games either.
Are these for 2 year olds? This was Toys R Us. It isn't just the weird factor, it is what people think is a worthy toy of a child.