CryptoLaird Hi Laird.
I see you have made some changes and I like. A couple of things more. I'm personally not a fan of the logo changing size when you scroll down the site. To me it makes the page look cheap. Still not a fan of the font in your headlines. I find them hard to read. The average user of your site will not be there for long, so it needs to be crystal clear.
If you go the crypto+caffee route I would go all in on that. You could even make a polygon blend or a Bitcoin maximalist blend and use this as a marketing tool. Like write some funny marketing angle about why polygon blends sucks and true hodlers choose the Bitcoin blend. Just spitballing here, but right now I thing you run the risk of not really hitting either group with your products and marketing. I think the marketing angle here is going to be important.
Also, the most important piece of your site is the product pages. This is where you will be directing people from your marketing efforts. Don't direct them to the main site. It's another step and it's gonna decrease conversion.
It needs to build some more trust. So get some trust batches, different payment information and maybe even a money back guarantee. Most will not use it but it might increase conversion. Also some info on where you can be reached if a costumer has a complaint.
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