Okay, so you mean persons who don't even read article and comment just for advertising their profile. That's shame I thing and in fact it's more bad for them than good. They actually are making problems for community and themselves too...
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But isn't that what upvoting is for, showing your apreciation for a post, without cluttering the comment section with value less stuff? Maybe we could use a kind of official "Steemit Rules Of Conduct Guide"? And then if they can make it into some very smart platform, violation of these rules of conduct have some authomatic consequences like limited payout,... ? Just an idea though