We have to choose to love and follow God, if we are forced to love God then what kind of Love is that? He wants all to come to Him with a heart that wants to serve Him only. And how do we love God?
1 John 5:2-3 By this we know that we love the children of God, when we love God and keep His commandments. 3 For this is the love for God, that we keep His commandments. And His commandments are not burdensome.