Or maybe you can give personalized skins with the HIVE blockchain theme, imagine one skin per day for 356 days for each user who has more than 100 HP*, this would make HIVE users in general have to enter the website to get the airdrop, So you need some way to convert everyone into a player. Win Win. Everyone likes things free, but this is a bait to attract players.
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I like this type of concept.