I suspect the UNTAMED cards themselves to be allot cheaper than any previous edition. If the cheaper card cost will offset the amount needed to level is another question. I suspect its new design is on purpose as some think the ROI of smaller decks compared to invested amount is too large.
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Thing is: cards are not cheaper. It's still $2 for 5 cards until a new players learns how to jump through all the needed hoops to get Steem/SBD and buy cards on the market. Even then... what the market prices will be is still a wild guess.
Just because new players may not know how to crypto properly it doesn't mean cards aren't/won't be cheaper. Boosters have stayed the same price but its very very likely individual UNTAMED cards will be significantly cheaper than Alpha or Beta. Boosters are the same as they always have been ..... Just a scratch ticket to try and hit the more expensive cards.
Plus one of the methods of payment is DEC/SBD/STEEM which can be earned in game or on the many Dapps this blockchain has. So new players will be spending less of their earned DEC/SBD/STEEM to attain UNTAMED cards when compared to Alpha/Beta.
Don't get me wrong, I'm all for cheaper entry levels but to say cards aren't cheaper isn't a correct statement imo.