Without the past, there is no future - for several years already adidas have managed to create breakthrough futuristic models and simultaneously revive interest in classical silhouettes. In the latter direction, the most popular, perhaps, are the untiring Stan Smith and adidas Gazelle. Both of them are united by simplicity of execution, a memorable view and a deep cultural heritage, which we will now analyze in more detail using the example of Gazelle.
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Born in the world of sports, they took to the streets and found themselves on the feet of musicians, football fans and a wide variety of celebrities, including Kate Moss, the Oasis group and Michael Jackson. Cases, when a certain element of the image would be kept relevant for several generations to a number - is extremely small, and Gazelle really fit the definition of a cultural phenomenon. To understand how this happened and why now they are more popular than ever, we will follow the path from the very beginning.
The design of "gazelles" is not a momentary invention, but rather a result of many years of improvement of existing developments. Sneakers adidas Rom, released in 1960 and dedicated to the Roman Olympic Games, already had distinctive features such as leather upper, suede details and corrugated underpants. Subsequent Olympiade in 1964 became favorites of the German team for their elaborate details in the form of a label for easy donning from the back, and finally in 1966 the Gazelle found their final form. The use of suede was quite a unique phenomenon at that time, so it was easy for them to stand out and take a special place in the market.
Since then adidas Originals Gazelle have undergone various changes, but on the whole remained true to their roots. However, design - this is not the only factor that contributed to their cult status - adidas Gazelle were at the right time in the right place.
