The NFL is screwed, they totally alienated their base with the kneeling debacle and there are ads running 24/ recruiting current and former players for a mass tort against the NFL for the CTE thing and that is in addition to facing competition from more and more televised sports every year, they are not the only game in town now. Nobody is going to let their kids play a sport that causes brain damage so the quality of the players will decline which will make it even worse. I sure as hell would not invest in a NFL franchise right now.
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That's right. You summed up my thoughts in about five lines. :)