It really is astonishing that the NCAA makes as much money as it does and practically none of it filters down to the athletes themselves. I am currently pursuing a career in collegiate sports as an Athletic Director so I will be faced with this ethical dilemma on a daily basis.
I would like to see a future where all NCAA athletes regardless of sport receive free college tuition. Though this may be harder to accomplish by smaller schools who do not profit as much off of their athletic programs. I am now even more interested in the issue and will definitely be doing some research into current proposed solutions.