The 2018 FIFA World Cup Russia™ is right around the corner and, whether you will be at the matches or anywhere around the world, I will be here to ensure you enjoy every aspect of the world finals. We will be delivering exclusive and diverse content across multiple platforms to bring the passion and intensity of the World Cup to you.
Here is everything you can expect from FIFA’s comprehensive digital coverage of the World Cup:
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FIFA Digital will bring you closer to all of the unforgettable moments from the 64 matches at the biggest sporting event in the world. You may occasionally find some stars ‘taking over’ our accounts too.
In 2018 we are more than doubling the number of languages we use to connect with football fans around the world, including match reports in International Sign Language.
We’ll bring you the latest from the 12 stadiums, transport you around Russia to the FIFA Fan Fests, showcase the best of FIFA’s sustainability projects, and, together with the Local Organising Committee, ensure our community responses guide fans in Russia (and at home) with helpful tips and advice.
And, if you were unlucky in trying to buy a ticket, look out for some exciting competitions, where you could still be in Russia for the semi-finals and final.
Twitter will be your go-to social media platform on a match-day. On Facebook, we will have 32 community fan groups dedicated to each country. Instagram will showcase the most beautiful images across the host country, as well as beyond its borders. And our daily curated Instagram Story will take you closer behind-the-scenes, than ever before.
VKontakte and Weibo meanwhile are our dedicated social channels for Russian and Chinese-speaking fans, ever-broadening FIFA’s engagement around the world.