Eighteen of the 20 Premier League clubs offer specific discounts for teenagers and young adults
The BBC Price of Football study has found that the majority of ticket prices have been frozen or have fallen for a third year - yet a poll of young adult football fans suggests the cost is still putting them off.
This year BBC Sport asked more than 200 clubs across the United Kingdom for information on ticket prices and found almost two thirds of price categories have been reduced or remained the same across England, Scotland, Wales and Northern Ireland.
In a separate poll, we asked 1,000 18- to 24-year-old fans living in Britain how they engage with football and four in five (82%) said the cost of tickets was an obstacle to them going to more matches.The annual study found that 135 clubs out of 190 in England, Scotland and Wales offer reduced prices for teenagers and young adults - separate from any student concessions - but 55% of the fans we polled said they had stopped going completely or go to fewer games because it was too expensive.
Young adult fans can save, on average, £146.94 on season tickets in the English Premier League and Football League, while in the top four divisions in Scotland the average saving on a season ticket is £143.66.
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Analysis: What does it mean for clubs and fans?
Premier League cuts or freezes majority of prices
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According to figures from the Premier League, young adult fans bought 4% of all season tickets this year, while a report in 2015 suggested the average age of an adult supporter in the Premier League was 41.
Rob Wilson, football finance expert at Sheffield Hallam University, says top clubs need to do more to attract young adults. "These fans are the next generation of season ticket holders but they have been brought up in a sanitised and expensive environment," he told BBC Sport.
"With this in mind, they are reluctant to pay so much to watch their teams play and these findings should act as a warning to the Premier League elite - they ignore this group of fans at their peril."
In a statement, the Premier League said: "Clubs engage with their fans in many ways and hugely appreciate their loyal and passionate support.
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