Addressing the Knowledge Gap
If you're a Bar Owner or Employee, This should Interest You...
Your income depends upon a couple factors:
- Amount of clientele you can move through your establishment
- What the average check comes in at
- Average blended markup per sale
- Fixed costs (electric, rent or mortgage, etc) and variable costs (staffing, advertising, etc)
(costs vs profit=Operating Ratio)
I know, this is the Sesame Street-take on this and it is quite a bit more complicated in practice. I have some good friends who made the leap from bartender to owner (some successfully, some not) who could give you a better take on this, but please let's stick with this simplified version for the sake of argument...
So, to increase your business (and hopefully profit) you can:
- Increase the Amount of Customers
- Increase the Check Size
- Increase the Markup
- Reduce your Variable Costs
Problem is once you touch one of these it throws the rest out of balance
You advertise specials to bring in customers and your variable costs go up, and your markup goes down
You 'turn' tables quicker, but your check size decreases and staffing costs increase
(You already know this, but here's my point)
You have tweaked your business to run at the maximum efficiency you are capable of. Carefully choosing brand over brand, weighing costs, seating space, hiring the right employees to retain and grow business...
And then an adult sports league comes along and promises to magically bring you more business... Sometimes it's a league rep who pitches the idea, sometimes a player who's team needs a place to shoot, or maybe you take a look around and see the establishments you are competing with and see they are successful with this.
And you give it a cursory run through the equation, because after all it's business on a slow night or during a slow time, and say 'what the hell, give it a shot'
And the majority of the time, it's a fiasco for the first season:
- Not the crowd you were expecting
- Not the #'s or the $'s you were depending on
- It's an almost adversarial relationship between your bartenders and servers and the league players
Overall, you wish you had never agreed to sponsor a league, host a team...
And yet, there are Establishments which THRIVE with these Adult Sports Leagues!
WTF?!?
Yes, the Adult Social Sports Leagues can :
- Increase your Business and
- Contribute to your Bottom Line and
- Give your Employees a Good Clientele
No, there's no magic switch to flip and you can't just throw a league team into the mix.
There's some work involved, but in the end the formula you come up with will fit into and compliment your current business plan...
So, let's get started... (Part 2 to be posted-- Keys to a Successful Bar Sports League Formula)
theLEAGUEFEED
A growing resource with articles (original and resteemed) about the adult social sports league community (podcast in the works)
If learning to play these sports, from how to find a league to sign up with, through all stages of learning the game you choose interests you, along with setting up and running leagues, well give me a follow.
ALWAYS looking for quality content! If you are posting anything along these lines, leave me know. If it's quality I would love to resteem or link within one of my posts!
Building Stronger Leagues is name of the game....
and don't forget to Feed the Leagues!
🎱
Swansed
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