DAO Proposal: Update to Bulldog1205's Revamp Splinterlands Affiliate Program (UPDATED 2)

in #spsproposal6 months ago (edited)

e89669e523127d64ab685583c2d2b128fa02b76b
Hi everyone, recently @bulldog1205 came up with a great idea to revamp the entire affiliate system which was supported by the majority of the community including @yabapmatt.

However, there were a few concerns that I personally had which were not addressed in the original proposal hence my downvote. Unfortunately, @bulldog1205 did not want to run the proposal again, which is why I have taken it over. He has confirmed he will support this proposal as well, despite still preferring his original version. Thank you to @yabapmatt for sponsoring the 100k DEC fee for this proposal.

Key Differences

  • No more whitelisting of KoLs
    The rationale here is that if someone can't get 10 referrals, there is no point in hiring them. It is not an incentive for someone to be "whitelisted" if they can easily achieve it organically anyway. Therefore, without a whitelist it also acts as a filter for subpar KoLs. Furthermore, this is an additional piece of work for the team/community to vet KoLs, then another additional piece of work to actually implement the whitelisting. Ultimately, I believe it is better to simply NOT have one, it will improve the system and reduce the workload of the team
  • 500 bonus credits for using a referral link
    Attribution has always been a huge problem for referrals, in other words ensuring users you refer actually use your link. By giving them an incentive, it allows KoLs to better sell their link and ensure their community signs up using their link.
  • Reduced tier 2 requirement from 25 to 10 and add a $100 volume requirement
    This should make it easier overall for users to reach tier 2, but ensures that only players who actually have an impact in the game's economy will end up counting towards a referral towards tier 2.
  • Introduce an affiliates leaderboard
    The introduction of a leaderboard serves as an important tool to recognize KoLs and community members who are having the largest impact in new player acquisition. This can also be used in the future to further reward the best performing KoLs.
  • Reduce maximum market fee split from 1.5% to 1%
    The vast majority of people will likely not fall under this category anyway, but personally it makes more sense to split the protocol DEC fee 50/50% between burn and affiliates. This should have a negligible effect overall and the rewards lost by affiliates could be analyzed and an additional reward could be implemented for the leaderboard.
  • New "referrer" box when purchasing spellbook
    A simple box that can be left blank when a new user purchases a spellbook. It will be greyed out with their referrer's name if they already used a referral link.
  • CHANGED rshares bonus to glint
    This was initially removed, but I added it back as it was crucial for @bulldog1205. However, "rshares" has been reworded to "glint".

The Proposal

  • 500 credits upon affiliate spellbook purchase (unchanged)
  • 500 bonus credits to the person who got referred, ONLY if they use a referral link
  • Earn 5% of the end of season glint rewards of all referrals (maximum 100% of referrer's end of season glint rewards)

Players who have referred at least 10 players who purchased a spellbook and has over $100 in volume (buying on primary/secondary market and renting) will receive the following tier 2 benefits:

  • 2.5% credit affiliate bonus from the Splinterlands team for primary packs purchased with credits (unchanged)
  • 2.5% DEC affiliate bonus from the DAO for packs purchased on sets where the DAO receives a percent of the sales
  • 0.5% affiliate commission on all secondary market transactions (buy, sell, rent)
    Please note amounts less than 0.001 DECs will be rounded to 0

The terms of service will also be updated to prohibit players from abusing the affiliate program, including but not limited to referring themselves to use the program as a cashback system or partnering with others to do so. Players found guilty of this may lose all affiliate program privileges and/or all past referrals.

This TOS update is not intended to apply retroactively or trap players who have previously self referred their current account as all referrals prior to this proposal will be wiped.

A special referrals leaderboard will be created for people to publicly view the efficacy of KoLs and reward our existing users who are taking it upon themselves to promote the game to the world. The leaderboard may include:

  • Total referrals
  • Total spellbook purchases
  • Total DECs earned
  • Total credits earned
  • Total SPS staked by referrals
  • Total rating of referrals

Final decision on what data will be available on the leaderboard will be up to the team. Prizes may also be given out in the future for leaderboard position holders, but this will be up to the team/DAO to decide (depending on source of rewards).

Filter for all time and last 30 days should be included, rewards may be given out based on these two categories, rewards can be community, team or DAO sponsored.

A new box for a user to manually enter a referrer should also be added at the purchase spellbook stage, this ensures users are able to enter a referrer if they found the game by themselves after hearing about it from someone.

In order for the team to implement this, all previous referrals will need to be wiped

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Problem/Solution Statements

These are within the original proposal, please read in there

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I like 99% of it but agree with @femisapiens that rshares should NOT be included. Referrals should have NO bearing on ranked rewards, especially when we unfortunately have SB cards to contend with. Basically referrers can potentially max a SB deck twice as fast as all other players. There are PLENTY of other excellent incentives in this proposal... rshares have no business in a referral program.

Thanks for the support!

I really hope we get to a solution for the affiliate program, that's the best way for natural marketing.

Lmao I’m dreaming right? So the logic here is to provide more incentives for people to play a bad game?

Once again people are wasting their time and money on these proposals that in no way makes the game more engaging for new players.

At best this is a pyramid scheme. At worst you’re just screwing people over by “selling” them to pour money in to a bad game/ecosystem. No one who is currently joining and playing the game is sticking around. Idk why anyone would think this proposal and change would do anything. You’re just introducing people to a bad game which they’ll remember and will be even harder to convince them to come back when/if things ever do get better.

Read my blog and make that a proposal. I’m not sinking anymore money into this game.

damn dude the salt is high with you 🤣 Make your own proposal you are allowed

😂 you right. The salt content is high 🤣 but doesnt mean the statements aren't legit. And Splinterlands ain't getting another penny from me for a proposal 😆

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Link to this Pre-Proposal

Updated At: 2024-05-28 10:11 UTC

Summary

I was in favour of this until you went and stuck in the rshares thing, which I think is just totally 100% wrong.

This is just business and should not have any bearing on the game.

Why on earth did you stick this on it?

"Bonus rshares at the end of each season equal to 5% of rshares earned by affiliates (max of 2x players own earned rshares)"

This was in @bulldog1205's original proposal. I am happy to remove it if more people also have an issue with it because quite frankly I also don't like it.

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I too don't like it. I would much rather it didn't exist or it to be capped much lower (at like 10% instead of 100%)

Actually, I'll just go ahead and remove it since it's only an hour in the pre-proposal stage.

After speaking with @bulldog1205, I have updated it to this:

  • Earn 5% of the end of season glint rewards of all referrals (maximum 100% of referrer's end of season glint rewards)

His rationale for this is that people who refer other players before reaching 10 affiliates still need to earn a little something extra, and this is a nice way to reward users who are active and actively referring new players.

Hmm, i suppose it is a slight improvement but I still tend to think that sales and marketing shouldn't be impacting gameplay rewards on sporting groubnds.

As long as there's a way to stop self referring (which I'm not sure you can actually do) then sure this sounds good. However, simply offering a little money to refer people is not going to instant boost the game. People will naturally promote the game if they love the game. I still don't agree with two tiers it should still be one across the board flat for everyone. But it can not be required of that person to buy a spell book in order to be an affiliate.

Keep it simple and if you're going to change this it's the same affiliate % for everyone. Perhaps an approval process like submit in a form. But they also don't have to be required to buy a spell book or any game asset in order to be an affiliate but there needs to also be terms to the legitimate reason to reject an affiliate application. This goes under general rules and regulations.

Question: Did you "warn" Bulldog to come to you first before making his proposal?

Thanks for revamping the proposal, but I don't like the idea of losing my referral bonus for my current accounts as they would get wiped by the refresh. I would love to see a system where older referrals can stay in the system while a new referral program like the one you proposed also can flourish to support new players.

same, I done a lot of work to get those and managed to refer some people that actually surpassed me and seem to like the game and still occasionally make purchases.

Would hate to start over but would definitely like to build on that

Just another situation of small/beginner players getting caught in the crosshairs of bots/extractors. I still believe!