Even if having a token listed on a exchange can have its benefits, it is often at the cost of stability so it is not interesting for us, players, when we have to stake good amount of SPS to play the game.
Second, if that is hype you are looking for (and I don't think that is the right way), the timing is terrible. It can only work during a mid-bull market, when euphoria has taken the investors and they are all looking for the 100x gem and ready to buy anything. Right now, investors are highly risk averse and there are no strong evidences that SPS can 100x rapidly.
I would like to also remind that the HIVE token, base layer of the Hive chain is not widely accepted by exchanges, so I don't see why SPS should be listed.
Finally, the game is in an intense reworking phase with soulbound rewards completely changing the reward and "own your game" system, land system getting ready and a new game mode (Tower Defense) being developed. Therefore, the value of SPS will need to be re evaluated after. Also, the game is not beginner friendly at the moment and that needs to be worked on.