To be perfectly honest I don't use these centralized exchanges Crypto.com and Gate.io at all, it is much more convenient to exchange through Pancakeswap for example and although I am a proponent that a listing on a centralized exchange is necessary to increase volume and demand for SPS, probably Binance, Kukoin even Huobi could do a better job advertising the game as a brand.
This might be more complicated than they say, but that's what I think, the listing should be accompanied by advertising about the game as well, to encourage the masses to try Splinterlands and further acquire the SPS token once they are in and know all its use cases.