She participated in a global tour program conducted by sungshin Women's University.
The picture above is the one I made.
□ Background of Japan tour
Japan is the first country in Asia to achieve economic development and to grow into an economic powerhouse. But the economy has suffered from prolonged recession, nuclear power plant accidents and the Toyota crisis. Japan's 20 years of lost economic activity after Abenomics are enjoying a booming economy, although the recession continues.
AI (AI) is transforming the flow of industry around the world. AI emerged as a key element of the fourth industrial sector and is rapidly changing the economy, society, and culture. Companies are preparing to build a large-scale AI ecosystem by integrating AI into the industry as a future growth engine. Among them, Japan is actively responding to the fourth industrial revolution and working with AI. According to the " Information Communication Technology (ICT) Competitive Advantage " announced by the Korea Information Technology Promotion Center in January last year, Korea has only 80.5 percent of the competitiveness of the U.S. and Japan's 86.9 percent of the same.
This change in the Japanese market enhances the current position in the Korean and overseas start-up markets and the need for a tour. A tour of Japan's start-up market will bring us a global perspective in the Korean business market, which dreams of creating a creative economy in addition to the fourth industrial revolution. The direct and indirect effects of the Japanese economy on Korean society are quite significant. Through this research, it is meaningful to see the current business start-ups as the driving force for the nation's economic development from the beginning and further connect them with future national competitiveness.
□ Japan's business status as ADDLIGHT, MA KUKAKE, and KOTRA
ㅇ Lead the trend of ' ADDLIGHT ' in Japan ' Open Accelerator '.
- ADDLIGHT is the first startup to be visited by Japan's innovative startup. It is ultimately narrowing the gap between the startup business and the large enterprise by matching large enterprises with innovative event scheduling, supporting the accelerator in the love business, and supporting .c innovation. In particular, it has supported and assisted cooperation with 1,000 startups in Japan and abroad in the fourth industrial revolution areas such as IoT, AI VR, and AR. There are about 100 listed companies a year. Japan is now paying attention to IT and FinTech technology, the CEO noted. Typically, " money forward " is a startup that manages individual assets and accounting software, drawing attention in the FinTech field.
ㅇ ' MAKUAKE ' ilbon nae e keuraudeu peonding saiteu
- MA .AKE stands for " Start " in Japanese and is a startup that funds through crowdfunding in Japan. Makuake is a crowd-sourcing service that helps you " want " something. Go ahead with the tester marketing to support the initial starting of services and products. The new product lacks strength at first. Testers are marketed before general sales are made to determine the degree of needs to facilitate entry into the market by different new products. Makuake's style can be largely divided into five categories.
① Financing. Makuake is used as a funding platform to support ideas. In particular, the fees here are relatively low. Famous department stores such as Isethan and Dokio charge 50 percent. By comparison, starting businesses are relatively less burdened because they only take a 20 percent commission. ② Product promotion business. Within Makuakena, there is a department in charge of publicity. It is said that the most effective way to promote it is through SNS. However, depending on the age range, they may approach different routes. For instance, the animation and idol industry conducts promotional activities on Twitter considering the popularity of teenagers.③ Determine the market situation. Makuake users are interested in new things. This will help us to determine the market for potential products.
ㅇ KOTRA
KOTRA (KOTRA) Jappen provides support for Korean youth employment during the year. At this site, one can hear about Japan's employment and business establishment in detail. Japan is experiencing a booming economy, but it is expected to have a relatively low rate of start-ups. It sees uncertainty as an unfavorable characteristic. There are many jobs, and people choose a stable job through seniority and lifetime employment. However, there is a positive trend toward starting a business. They mainly talk about the growth of the nation`s core business development and business partnerships with major corporations. Unlike Korea, however, Japan had its own special business culture. If you dream of doing business in Japan, you should state it. Typical examples are conservative business practices, the necessity of the Japanese language materials, and the brevity that can be summarized in three lines. I was able to identify the necessity of a good understanding and experience of Japanese business.
It turns out that Japan is drawing attention to innovative ideas, especially those associated with the fourth industrial revolution. It also shows that the infrastructure is strong and growing together.
□ Comparative analysis of startups through the survey
ㅇadight
- addlight connects companies, schools, and startups through open innovation. I think it shows a different side to the traditional Korea that depended on big business. One is that it provides a hub that is directly or indirectly innovable of innovation. However, it will be important to give clients confidence in the unfamiliar brands. It is a challenge for the public's tendency to prefer familiar brands. They say their criteria for choosing open innovation are fresh and innovative. It is believed that preparation will also affect Japan's own economic development, as it quickly and positively sets its sights on the market and future demands of various active startups.
ㅇmakuake
- I think one of the main reasons for makuake's success is promotion. In fact, they say they are also focused on this area. There is even a Facebook ad management team to free itself from the limited advertisements. This part is similar to Korea. They also send regular newsletters to their members and say they work very well. They also talk about the importance of female members. It keeps the market sense and is sensitive to trends. So they are creating a good environment for women. I think it is an important factor that can also be linked to their competitiveness.
ㅇDMM
- DMM AKIBA is the center of hardware startups in Japan. Startups offer a place to focus on research and development at a low cost. Anyone can use it if they make a reservation in advance. It is in a similar place in Korea. But their strengths are a variety of services. They are responsible for matching, consulting, and even distribution with large corporations. Large business executives and engineers are also visiting to solve their problems. This shows the possibility of changing the relationship between large and small businesses, which was seen only as a " capacity-based relationship. " Its approach creates an environment in which innovative Japanese start-ups are bound up. In this place, exotic products such as the third generation Burgheol Reality Headset, which is typically used to track eyes, were born.
ㅇ Tokyo Startup Center
- The Tokyo Business Center is the place where prospective entrepreneurs are given lectures, consulting and organizing programs. It is a country-hocking space operated by the Tokyo Metropolitan Government and operated by a membership system within a communication space. Childcare centers and support for startups operate well in Korea. But there is a kids room here. I think it is a place where children can be left alone for working and working in order to dream about becoming an entrepreneur for both men and women who are concerned about childcare.
What I felt
We can win no matter how big the walls are if we have challenges and enthusiasm. We also set our sights on values, hopes, and targets, and will continue to run."
The CEO of MA .AKE expressed his view of the start-up business. During this tour, he changed his view only from the fragmentary perspective of neighboring countries. Japan's economic growth, technological innovation, and others have created an environment where they can challenge business start-ups in addition to jobs. It was a country where people could dream of starting a business. I think it is the most necessary part of the country. Economic stability is likely to be the most important. In addition, there were many start-up items related to AI and FinTech related to the fourth industrial revolution. South Korea is also similar, but it was able to experience qualitative differences through technical support and the DMM's visit.
The tour has given us a chance to look at Japan's startup culture and environment, and to think about Korea's startup culture and direction. Moreover, it was a field trip to think about the general vision of the society as a whole.
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