Name reservation (or name cybersquatting) is when your register an account in order to ensure you own the name, because it is related to your own identity or because you want to get some money by abusing this name.
A good example is the account @microsoft on Steemit. The name has been registered, but never used. Who really own that account? Microsoft or someone else? ... We do not know, but I'm ready to bet on the second option.
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