I only ever use Steam for buying games, downloading them, archiving them and pulling them up to play whenever I'm in the mood. I don't really use any of the other features or pay attention to them.
Great post though, I choked on my coffee a little when I read past the Starforge part.
If they where not so in your face about this new and amazing thing they created. I would have not noticed till I checked to see who was online. It would have just been nice to have some options.
Least they did not RGB it--yet....