How about a fiction contest.
I write stories so maybe this is a bit selfish.
However, you could announce a flash fiction contest with say 100 words count. You can choose to judge yourself or ask the community to do that through upvotes on the comments/entries
It would bring awareness, at least to the writing communities.
It would also give value to writers/readers
Should be good for business too
But then, what do I know? I'm just a writer