I think most people do not like to read, hardly can read, for many the content is too long or the information is too much or written from the perspective of an insider. It makes it hard to understand what they are talking about and to fit in.
I totally agree with you here. Many readers are not native speakers and it is not always easy to understand what is written. When I see huge posts it also doesn't encourage to read through them. Often there are no titles or subtitles wich is also discouraging. I think the size and design of an article is also an important factor whether you can reach an audiance or not.
Exactly. I learned at an other site to make parts of long content bold. If you only read the bold lines you get the picture too.
I think we need to change our layout. I use a smartphone so I have no idea what my posts look like, but scrolling down a long post is not always attractive to me either (still I read it or twice).
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