So you play W40K and spread the word of STEEM and STEEMIT. Now the other players learn about it and check it out, and some join.
Then in the game, your Marines are spreading the good word and conquering in the name of the great STEEM and are driven by the power of Blockchain Technology.
People will join steemit after that and find themselves spreading the good word of STEEM, and thereby find themselves forming possibly a new STEEM Marine troop and repeating the same thing, spreading STEEM in game and out. STEEM will conquer the universe!
Awesome! Very META!