The first approach (in the context given) is attempting to minimize the amount spent for a given amount of STEEM tokens. The second approach simply wants to spend 10k USD - getting whatever quantity with those money. It's not an approach that maximizes bang-for-buck. Now if you start thinking about quantity that you can buy with a certain amount of money, then you go back setting a target of quantity (indirectly) after figuring out the right price to buy in.
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