Essentially before now, not many people believed in altcoins. But as bitcoin approaches issues of scale, higher transaction fees and will potentially hard fork soon, the market is more willing to take a chance. It also helps that Ethereum and Dash are faster cheaper and will be using a proof of stake system that is similar to paying users "dividends". So whether or not Steem is being used as "pump and dump" to get other currencies, or more people are interested is beyond me. There is definitely a high amount of interest in all cryptocurrencies right now though.
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