If I'm not mistaken, the Coinbase Earn thing is the aim of @steemonboarding. They have a bunch of videos already created. I was involved in setting up their SSL and may help them figure out how to autoprovision accounts that pass the course.
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it is easy, let them log in with normal social media like Facebook. Then they need to put in Email.
Now there watch 5-10 Videos and answer questions ( with rotate to make it hard for abuse).
After they do all steps they get a Mail with Account Data and Keychain link.
its no magic.
If I were to make something like that, reservation would be sending keys in the clear.
I kind of like how steemworld.org does it in the front end but the sensitive data doesn't leave the client.
And i can tell you normal users dont save there keys. With E-Mail there can look again. E-Mail is better with some notice there should change keys.
Security is less important then coustomer expericene.
Edit: or autoinstall Keychain with auto Import keys + Backup download.