One can be active without participating in a contest. Many are being "active" with very little transaction and mostly trying to show themselves off, not even reading a single post about how important it's to participate otherwise too.
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and many use autoving services and curation trails that count them as active! From my understanding because i made a post about the sad reality of netcoins the active users that interact both by posting and commenting are around 10k from those 55-60k