It is called Narrative. It is still in alpha right now but I the beta is going to start later this year. I haven't really messed with it yet though other than to pick my user name (the same one I use here) and I suggested one tag.
I think you can buy the rights to tags or something too and you get a little piece of what it earns but I haven't really looked into that.
I figure that if it works out it is great and if it doesn't, I can just use it as a "best of" for some of my old steemit content lol.
I’ll keep an eye out for it, thanks for the heads up b! All the best :)