Yeah, there needs to be more involvement from businesses. I'm working on that and would love to see the "marketing" team put some effort into attracting businesses and business start-ups that are willing to grow with the platform.
One thing that should probably be resolved is that SBD peg. That's going to be crucial for a self-contained/sustaining economy built around Steem.
I'll have an announcement very soon about a project I've been working on. Hopefully we'll see more like it over the coming months.