That's an interesting concept. .. I was actually hoping DTube would be the future of movies.... where the creator can get paid directly by the consumers. .. cutting out the distributers and advertisers.
This ICO is a step above that. .. and a very interesting turn of events. I often think that Steem is payment for effort.... the more effort I put in, the better I do... so it is a logical step that I might get paid a little bit to watch an independent film or get paid a lot to create a boring spreadsheet for a corporation. It'll be my choice on how much I want to make.
It also raises the question on what advertising will look like in the future.... maybe it's not required at all... it might just be who is supplying the most tokens.
Someone needs to build a website that lists all the available tokens for us to earn for our effort.
The future of advertising in my view is summed up in the Brave browser...that lets nothing through....they created the BAT to go along with it, although they are not tied together at this point.
Only ads that you approve of (and are paid to watch) get through. You are paid not FB of GOOG.
What I dont like is the BAT is not decentralized...that is a drawback to me.