I agree take we have to take vaporware hype into account. Investors have limited attention, if they see flashy "Future AI Big Data Blockchain 10.0 will 10000x " peddled by cute ladies, they invest. Steem on the other hand gets shadowed because we already have a product and no snake-oil miniskirt clad salesladies.
I guess it's just a matter of coming up with a unified marketing strategy. Perhaps an independant "Steem Foundation" run by steemians of all interests to drive marketing to a meaningful level. mirroring what is done with the bitcoin, ethereum, dash foundations maybe....