I love that you called it a "blogchain". I wish they would use that word on the landing page as for non-techys "blockchain" means nothing, but blogchain is both descriptive and intriguing.
Great work pfunk, I have found steemd to be a great front end tool.
Thanks @beanz! Someone involved with Steem, maybe Steemit Inc seems to own blogchain.com. It's a great word combo for sure. Steemit might not want to use the word for fear of pigeonholing Steem as only for blogging.