this will sound crazy but bitcoin is simple and steem is a bit complicated :D
selling bitcoin as (what i think it is made for) "global" money its not that hard if you know basic stuff to tell people. governments print money as they want, you would never have more than X (can't look for the amount now) amount. you can send it to someone across the world in 15min, and if you have a wallet with keys no one can take it from you. simple :)
problem with steem is, i feel no one is sure what steem is. because it can be shit ton of things and is really
nothing of those things right now.
and as i wrote before steems biggest strength and weakness the community on steem. when someone search for steem, you never know on whose post will he end up.
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Really great points - Steem is so many different things it makes telling people about it pretty complicated. Plus due to the "all in" style of the layout, it's hard for anyone to find what they want. I am hoping with upcoming communities this will be no longer a barrier.
explaining steem to "normies" is extremely difficult, i am here for almost 2 years and i am not sure i understand it completely :) explaining smaller parts of steem (with communities) would probably be easier.