From what I've heard @dollarvigilante brought a lot of users to steemit, which is great. If it sounded like I was judging him, I'm sorry, that wasn't my intention. My point was that it doesn't appear he needs to promote his brand further, but you disagree and that's fine. What's difficult is we can only make assumptions. All of this is hard to prove either way.
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For sure he doesn't need to, but he wants to. Even if it is nothing more than vanity (and I see him as a smarter businessman than that), he's still our customer as long as he's paying for promotion, and I thank him for it.
Interesting and important questions can certainly be asked if this is still a novelty that hasn't worn off yet and if therefore the future means less promotion revenue for the platform. (Of course more users -- in other words, more eyeballs -- could increase the value of promotion.) I really don't know, but it will be interesting to see what happens