It isn't necessarily a bad idea in my opinion but I feel like there are 20 things that Steemit INC needs to do or needed to do for this place to not be so messed up.
There is no reason why STEEM should participate in the bear market like the rest of crypto considering it has a legitimate platform and functioning product. Yet it ends up falling just as hard if not harder than other cryptos which are 95% speculation.
Well there has to be other funding models like advertisements that will be paid to content creators in vested STEEM. So that Steemit INC is always using outside money to purchase STEEM and providing buy support on the exchanges.
In the end Steemit Inc doesn't need to do anything. They are rich and @ned , the founders, and early investors successfully made a lot of money. Now it is a platform that probably 50 or so make decent money on and the rest fight for scraps and chase the carrot.
They get free hosting though for their thoughts. Could it be better? Sure..... But it worked out fine for those who set it up. They got rich. End of story.