Well what incentive would they have to push the content to trending? They are clearly making money from the votes. If they decide that they still want to spend all that money getting to trending after a 0% profit cap they clearly think that they have a good/important article. If this was implemented there is NO way to abuse the bots, sure having a cap on 1 bot might not do much but this would need to be something every bot supported.
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Let's say you want to promote your service, ico or whatever - then you don't really care about the ROI of this post but more about the publicity.
That's why ROI capping won't solve this problem.