Man, we're on the same page... like you I'm a visual communicator/graphic designer and since I started using Steemit I've had those same complaints. The user experience is very poorly focused and difficult to learn for many, that's why so many users even after waiting so long to have their account write a couple of posts and never come back.
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Yes, I've invited people here and had that same story. I can tell them about the merits of Steem until the cows come home, but at the end of the day it's on us to make it fun, easy, and friendly.
Yes @midlet, that's true. I'm trying to do something about it with this https://steemit.com/steempress/@camiloferrua/mynextmoveonsteemblockchainprojectannouncementmiprximomovimientoenelblockchaindesteemlanzamientodeproyectoeng-esp-ymvwflm9lh