They say that yet the platform is not very competitive with what Facebook offers. Facebook is not a blogging platform. Facebook isn't a vote trading control panel either. You don't have to worry about trading on markets to use Facebook.
At it's core Facebook is image sharing and instant messaging which is why they bought Instagram and WhatsApp. They buy up any competitor they can in those spaces.
They need to add binary data to the blockchain and give us profile pics at the very least. A drastic shift in focus to the user experience, signup funnel and onboarding process needs to be implemented in order to ever even hope of competing with the likes of Facebook.
For the time being Steemit is a competitor to BitcoinTalk.