I do think the complexity of Steemit is a serious issue. Reading through Tone Vays' tweetstorm on Steem he points out at various times that mechanism and entire paragraphs are incomprehensible. Perhaps that's not intentional, but when one can't understand the structure and economics of the system in a reasonable time, it contributes to people looking at it with suspicion. I think focusing on that is would help Steem a lot.
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I don't think that Steem is actually too complex or hard to understand. We just lack good documentation for the system. Devs haven't understood yet that documentation that is comprehensible for layman is very much needed for marketing purposes.